About Us - Our Story
Welcome to Elfin Kidz ✨
Proudly Western Australian–owned, Elfin Kidz is an exclusive designer brand for babies, toddlers, and kids up to 11 years old. Our collections are thoughtfully created with fun, colour, comfort, and movement in mind—because childhood should feel as magical as it looks.
Every piece is lovingly designed by Tasha, our founder and local designer, whose passion for fashion began in childhood. She studied fashion design in New York, graduated, and worked across women’s wear, men’s wear, and children’s wear in various companies around the world.
But her heart always belonged to children’s clothing—bright, playful, imaginative, and full of joy.
After moving to Perth over 13 years ago, Tasha began making her own garments and selling them at handmade markets. There, she met other talented local creators who shared the same passion. Together, they launched their first pop-up shop about 10 years ago—and that moment was the beginning of the Elfin Kidz brand you know today.
Our store is now a beautiful space filled with:
- Tasha’s own exclusive designs
- Locally handcrafted pieces from the original makers she started with
- A growing range of handpicked items that spark joy
We carefully select fabrics, choosing quality cotton or soft cotton linings, because kids love to run, play, and twirl without irritation or fuss.
Explore our world of:
- Hand-smocked dresses
- Shoes & hair accessories
- Adorable baby toys
- Beautiful dolls
- And more magical finds!
✨ Special occasion?
We also custom-make outfits for weddings, parties, and memorable moments. Tell us your vision—and we’ll bring it to life.
Elfin Kidz is more than clothing—it’s a celebration of style, imagination, and the joy of childhood.
We hope you love our pieces as much as we’ve loved creating them.
With love,
Tasha x